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What is Digital Marketing ?

Well, Gone are the day when the people used to watch TV Ads, read pamphlets in newspaper, advertorial in the magazines, quotes on the hoardings.

Now the time is changing with the technology.

Everybody loves the cell phones.

Everyone is carrying the departmental store, Cabs, PVR, Grocery Store, Food Delivery in it’s cellphone.

Almost everything is available in the mobile phone now a days.

It’s a complete revolution of 21st century in technical world.

It’s being said the peoples whose business is not on the internet, they will be lost.

And somehow it is true.


So, as the there is new world being created on the internet, there is much possibility that even the businesses will be built on the internet.

In every business marketing is the major element.

It’s a well accepted fact that even the garbage can be sold if your marketing strategy is perfect.

Now a days all the offline magazines and newspaper is being converted into online newspaper and magazines.

Most of the tv serial and movies has been taken over by YouTube, Netflix & Amazone Prime.

Hence it becomes very much important for the business owners to advertise their business on these digital platform.

We know that every business has to stand where there is crowed.

In this century the crowed is on the internet.

So the definition of Digital Marketing can be considered as the Marketing methodology to advertise & promote any business digitally using different electronic tools & techniques.

The main elements covered in Digital Marketing are :

  • Social Media Marketing (SMM)
  • Google Adverds
  • Affiliate Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Blogging
  • Video Marketing
  • Content Marketing
  • Email Marketing
  • Marketing Automation
  • Funnel Building
  • Analytics
  • WordPress Website designing

There is huge career scope in the field of Digital Marketing.

The peoples are loving this field since it is not just giving the job opportunities but it also gives the multiple ways to generate revenue.

As shown below :

  • Blogging
  • Online Teaching
  • Freelancing
  • Content Writing
  • Consultancy
  • Agency
  • Graphic Designing

If any body gives the little bit of his effort in this field and understand the concept of Digital Marketing, it is very much easy for him to generate millions of amount from Digital Marketing.