The Secret Of Selling.
When it comes to selling, it’s being said that selling is an art.
Yes, Of course. Selling is an art & a good artist is the one who attracts the most audience.
For example, a painting has the same color, same element, same design but DIFFERENT PAINTER will create DIFFERENT IMPACT on the audience which will create PRICE DIFFERENTIATION.
We all know in every normal Bollywood movie it happens like there will be an actor, villain & actress. Even the story will be like Villain will harm the actor & actor will be married to actress and the show will be the end but we go to watch all the different movies because of different actors and directors. Most of the time Director creates the scene to be engaging and attracting so that the audience can relate the scene with them.
Selling can be considered as the same art having with a Painter, singer or Director which gives different impacts on the audience.
“Higher you attract the Audience, Higher you get Paid”
The higher you sell, the higher the revenue you make.
Nobody can be successful in sales only if he focuses on selling the product but there can be several factors affecting the sales such as Right Customer who are in need, Right Product, Affordable Price, Effective Marketing strategy & a Perfect Sales Man.
If you pitch a product to the customer you have to think about his behavior and rather than keeping the word Purchase in Mind you need to replace this word by HELPING THEM TO BUY.
When you help someone in buying then you start thinking about several factors such as the price of the product and it’s affordability.
For example, you can find any successful company selling the high pricing product. They understood that the people can’t pay the whole amount in one short hence they come up with an EMI scheme that solved customer problems and increases the sales as well.
Now, none of the high pricing products are advertised without the EMI option.
Even the Apple, one of the leading telephone company advertise like buy Apple X @ 2449/- of easy EMI
Let me give you another example.
Yesterday I was at my home and I saw there came 2 junk dealers one by one.
The first one came and started saying sell your junk, sell your junk, sell your junk but none of the society members responded.
The second came and started saying take the CUMIN in exchange for old scrapes, mobile phones, used plastics & other garbage.
My grandmother who was in the balcony came to me and started asking me that Vijay I am going to buy the cumin in exchange for this mobile phone (which were unused for years the basic mobile phone of Nokia having keypad the old one.)
Here the Junk dealer hit into the mind of his audience by reminding them about their unused householding and also offered them something in exchange.
While going to be a salesperson, you also have to understand that for the customer all the time money doesn’t matter but if you can grab the attention by giving a little extra offer or discount even that does matter a lot and people buy.
You can find this while buying the laptop of Rs. 40,000, the company offers a free printer of Rs. 2500 or 3000/-.
you can buy the Television for Rs. 50,000 and they offer you the free iron of Rs. 1500/-
This is how selling works and becomes an art.
A perfect artist knows how to get the attention of the audience and retain them & then start asking for money in exchange for entertainment.
Also, that’s not enough An artist has to keep in mind that we have to call the same audience even the next time so to make him curious for the next show as well.
For me, I can entertain someone by my storytelling and content writing.
What’s your art, I would love to know in the comment section.